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Sales and Marketing
Sales and Marketing
| โ Duration | 12 Months |
| ๐ค Class Size | 100 |
| โณ Lecture Duration | 9:00 AM - 05:00 PM |
| ๐ Course Start Date | 2026-01-01 |
| โฐ Course Time | 60 Hours |
| ๐ฅ Available For | Males & Females |
| ๐๏ธ Class Schedule | Offline & Online |
| ๐ Course Location | National Academy of Higher Training, Riyadh, Saudi Arabia |
The Sales and Marketing Diploma is designed to equip students with practical, job-ready skills required to succeed in today’s competitive business environment. The program combines marketing principles with effective sales techniques, preparing graduates for diverse roles across industries.
Course overview
This diploma provides a strong foundation in both strategic marketing and professional selling. Students learn how to understand customer needs, develop marketing strategies, manage sales processes, and build long-term customer relationships. The curriculum emphasizes real-world applications through case studies, projects, and practical exercises.
What you will learn
Marketing fundamentals:
- Market research and consumer behavior.
- Brand development and product positioning.
- Marketing mix: product, price, place, and promotion.
- Digital marketing basics, including social media and content marketing.
Sales skills:
- Sales process and pipeline management.
- Lead generation and customer acquisition.
- Communication, presentation, and negotiation skills.
- Customer relationship management (CRM).
Professional & Business skills:
- Business communication and teamwork.
- Customer service excellence.
- Ethical and customer-focused selling practices.
Program duration & structure
The Sales and Marketing Diploma is typically completed within 2.5 years / 30 months.
Who should enroll
- High school graduates seeking a career in business.
- Individuals looking to enter the sales or marketing field.
- Working professionals aiming to upgrade their skills.
- Career changers exploring new business opportunities.
Career opportunities
Graduates of the Sales and Marketing Diploma can pursue a variety of roles, including:
- Sales Representative / Sales Executive.
- Marketing Assistant or Coordinator.
- Customer Service Specialist.
- Digital Marketing Support Executive.
- Account or Brand Support Officer.
Why choose this Diploma?
- Industry-relevant and practical curriculum.
- Shorter duration with faster entry into the workforce.
- Hands-on learning approach.
- Wide career opportunities across multiple industries.
- Strong foundation for advanced studies and certifications.
Female Teacher
Teaching topics related to all aspects of using computers in the workplace, including personal computer (PC) software, operating systems for both stand-alone and networked systems, management tools for networks, and software applications.